PT - JOURNAL ARTICLE AU - Warren A. Dechter TI - Marketing Due Diligence AID - 10.3905/jpe.1998.409686 DP - 1998 Aug 31 TA - The Journal of Private Equity PG - 17--21 VI - 2 IP - 1 4099 - https://pm-research.com/content/2/1/17.short 4100 - https://pm-research.com/content/2/1/17.full