PT  - JOURNAL ARTICLE
AU  - John Mathis
TI  - The Corporate M&A Brand—<em>Winning the War for Acquisitions</em>
AID  - 10.3905/jpe.2017.20.4.029
DP  - 2017 Aug 31
TA  - The Journal of Private Equity
PG  - 29--31
VI  - 20
IP  - 4
4099  - https://pm-research.com/content/20/4/29.short
4100  - https://pm-research.com/content/20/4/29.full
AB  - For most technology and services companies, acquisitions are an important part of their growth strategy. Wall Street continues to ratchet up growth expectations for successful companies, and M&A is one of the most effective ways to show growth in revenue and earnings in a short period of time. M&A deals can be incredibly impactful in today’s environment where innovation and time-to-market timelines are compressed. The companies that continue to view their acquisition programs passively are at a distinct disadvantage to their competitors and the often-nimbler private equity buyers. The war for acquisitions is on! We are challenging the traditional corporate development methodology and looking for more creative methods of finding growth through M&A. A natural place to begin is with what we call the M&A brand.TOPICS: Private equity, in markets, performance measurement, portfolio management/multi-asset allocation