TY - JOUR T1 - The Corporate M&amp;A Brand—<em>Winning the War for Acquisitions</em> JF - The Journal of Private Equity SP - 29 LP - 31 DO - 10.3905/jpe.2017.20.4.029 VL - 20 IS - 4 AU - John Mathis Y1 - 2017/08/31 UR - https://pm-research.com/content/20/4/29.abstract N2 - For most technology and services companies, acquisitions are an important part of their growth strategy. Wall Street continues to ratchet up growth expectations for successful companies, and M&amp;A is one of the most effective ways to show growth in revenue and earnings in a short period of time. M&amp;A deals can be incredibly impactful in today’s environment where innovation and time-to-market timelines are compressed. The companies that continue to view their acquisition programs passively are at a distinct disadvantage to their competitors and the often-nimbler private equity buyers. The war for acquisitions is on! We are challenging the traditional corporate development methodology and looking for more creative methods of finding growth through M&amp;A. A natural place to begin is with what we call the M&amp;A brand.TOPICS: Private equity, in markets, performance measurement, portfolio management/multi-asset allocation ER -