PT - JOURNAL ARTICLE AU - Dawn Sylvester AU - Fuad Egeli TI - Selling Africa to the World AID - 10.3905/jpe.2000.319968 DP - 2000 Aug 31 TA - The Journal of Private Equity PG - 27--53 VI - 3 IP - 3 4099 - https://pm-research.com/content/3/3/27.short 4100 - https://pm-research.com/content/3/3/27.full AB - Africa is one of the largest geographic frontiers for private equity investors: a virgin emerging market. With 613 million people and an average growth rate nearing 4%, it is a continent of colossal economic potential - but also overwhelming risk. Private equity investors see opportunity in the face of such uncertainty in Africa, just as they sought opportunity in the once-uncertain markets of Asia or that “cottage” industry later to become the Internet. Many investors welcome the challenges Africa has to offer, and the returns are there for the taking.