Though academic research into the marketing/ entrepreneurship interface is of only relatively
recent origin, it would seem that the basic principles of marketing appear to be equally …

Examines the characteristics and role of the entrepreneur and the challenges for business
schools posed by the need to develop more enterprising individuals. Argues that the …

It is now generally accepted that globalization process and internationalization have modified
the roles of main agents of social and economic changes. In this case, Universities have …

In the modern knowledge economy higher educational institutions are being required to
operate more entrepreneurially, commercialising the results of their research and spinning out …

… In Lab Coats in Hollywood, David Kirby examines the interaction of science and … , Kirby
examines such science consulting tasks as fact checking and shaping visual iconography. Kirby …

… ) and nonmonetary (eg, organizational recognition programs) reward systems should be
strategically aligned with efforts to become more entrepreneurial (Bernasconi, 2005; Kirby, 2006…

When scientists act as consultants during the production of a fictional film, it becomes an act
of communication that plays a role in the process of science. Fictional film provides a space …

The purpose of this research is to investigate awareness, intentions/support, and the contextual
elements among higher education students in the University of Tehran (UT) in order to …

… As in the US they were intended to encourage students to start their own businesses on
graduation (Brown 1990; Kirby 1992) and since then there has been a global proliferation of …

The last three decades have seen extensive reflection concerning how science communication
should be modelled and understood. In this essay we propose the value of a cultural …