User profiles for E. R. Gray
Eleanor GrayBiofidelity Ltd (ex-University College London) Verified email at biofidelity.com Cited by 1515 |
Managing corporate image and corporate reputation
ER Gray, JMT Balmer - Long range planning, 1998 - Elsevier
The concepts of corporate reputation and corporate identity represent a relatively new and
supplemental lens through which top management can address the strategic issues facing …
supplemental lens through which top management can address the strategic issues facing …
Corporate brands: what are they? What of them?
JMT Balmer, ER Gray - European journal of marketing, 2003 - emerald.com
This article examines the nature, importance, typology, and management of corporate brands.
Argues that in making a distinction between corporate brands, corporate identities, and …
Argues that in making a distinction between corporate brands, corporate identities, and …
Corporate identity and corporate communications: creating a competitive advantage
JMT Balmer, ER Gray - Corporate Communications: An International …, 1999 - emerald.com
… , corporate identity is the reality and uniqueness of an organization which is integrally
related to its external and internal image and reputation through corporate communication Gray …
related to its external and internal image and reputation through corporate communication Gray …
Corporate identity and corporate communications: creating a competitive advantage
JMT Balmer, ER Gray - Industrial and commercial training, 2000 - emerald.com
Recent environmental trends are forcing senior managers to give greater import to corporate
identity and corporate communications. They are discovering that conventional methods of …
identity and corporate communications. They are discovering that conventional methods of …
Spin-enhanced nanodiamond biosensing for ultrasensitive diagnostics
The quantum spin properties of nitrogen-vacancy defects in diamond enable diverse applications
in quantum computing and communications 1 . However, fluorescent nanodiamonds …
in quantum computing and communications 1 . However, fluorescent nanodiamonds …
The nature and management of ethical corporate identity: A commentary on corporate identity, corporate social responsibility and ethics
JMT Balmer, K Fukukawa, ER Gray - Journal of business ethics, 2007 - Springer
In this paper we open up the topic of ethical corporate identity: what we believe to be a new,
as well as highly salient, field of inquiry for scholarship in ethics and corporate social …
as well as highly salient, field of inquiry for scholarship in ethics and corporate social …
The venture development processes of “sustainable” entrepreneurs
DY Choi, ER Gray - Management Research News, 2008 - emerald.com
Purpose – The purpose of this paper is to examine the venture development processes (or “entrepreneurial
processes”) of “sustainable” entrepreneurs, ie entrepreneurs who create and …
processes”) of “sustainable” entrepreneurs, ie entrepreneurs who create and …
Platinum nanocatalyst amplification: redefining the gold standard for lateral flow immunoassays with ultrabroad dynamic range
Paper-based lateral flow immunoassays (LFIAs) are one of the most widely used point-of-care
(PoC) devices; however, their application in early disease diagnostics is often limited due …
(PoC) devices; however, their application in early disease diagnostics is often limited due …
SMR Forum: Corporate image--An integral part of strategy
ER Gray, LR Smeltzer - Sloan Management Review (pre-1986 …, 1985 - search.proquest.com
… Gray holds the BA degree from Hofstra University and the MBA and Ph.D. degrees from the
… Gray, he is coauthoringa textbook on principles of managoment to be published in 1987. …
… Gray, he is coauthoringa textbook on principles of managoment to be published in 1987. …
Mapping the interface between corporate identity, ethics and corporate social responsibility
K Fukukawa, JMT Balmer, ER Gray - Journal of Business Ethics, 2007 - Springer
This special issue of the Journal of Business Ethics represents the first collection of articles
that scrutinizes the interface between business ethics, and corporate identity. Gray and …
that scrutinizes the interface between business ethics, and corporate identity. Gray and …