… As Sarasvathy notes, the pragmatist approach allows one to … ‘true’ statements, Sarasvathy
provides effectuation with a useful … To very slightly paraphrase Sarasvathy, it matters because …

In economics and management theories, scholars have traditionally assumed the existence
of artifacts such as firms/organizations and markets. I argue that an explanation for the …

… Recent empirical work in expert entrepreneurial decision-making (Sarasvathy, 2001b) has …
bringing new firms and markets into existence (Sarasvathy, 2001a). Starting without any given …

In support of theory, this study demonstrates that entrepreneurial experts frame decisions
using an “effectual” logic (identify more potential markets, focus more on building the venture …

… Our primary model for this quadrant comes from Sarasvathy (2001a), Dew (2003), and
Sarasvathy and Dew (2005). These studies have worked out a model of effectuation induced from …

In this essay, we outline the provocative argument that in the realm of human affairs there
exists an “entrepreneurial method” analogous to the scientific method spelled out by Francis …

… acting upon whatever they can afford to do (Sarasvathy, 2001). Most important of what they
can … ideas in this paper and their application to entrepreneurship in general, see Sarasvathy (…

… We begin by introducing effectuation (Sarasvathy 2001a) as a specific logic under the
larger umbrella of decision making under uncertainty. We also trace effectuation's roots in the …

… One example of this work is the creation of a process model of effectuation (Sarasvathy and
Dew 2005), conceptually animating the fundamental principles of effectuation established in …

… Based on the findings of this investigation, I developed the theory of effectuation (Sarasvathy,
2001a) and located its antecedents in Knight’s formulation of true uncertainty (Knight, 1921)…