RT Journal Article SR Electronic T1 The Corporate M&A Brand—Winning the War for Acquisitions JF The Journal of Private Equity FD Institutional Investor Journals SP 29 OP 31 DO 10.3905/jpe.2017.20.4.029 VO 20 IS 4 A1 John Mathis YR 2017 UL https://pm-research.com/content/20/4/29.abstract AB For most technology and services companies, acquisitions are an important part of their growth strategy. Wall Street continues to ratchet up growth expectations for successful companies, and M&A is one of the most effective ways to show growth in revenue and earnings in a short period of time. M&A deals can be incredibly impactful in today’s environment where innovation and time-to-market timelines are compressed. The companies that continue to view their acquisition programs passively are at a distinct disadvantage to their competitors and the often-nimbler private equity buyers. The war for acquisitions is on! We are challenging the traditional corporate development methodology and looking for more creative methods of finding growth through M&A. A natural place to begin is with what we call the M&A brand.TOPICS: Private equity, in markets, performance measurement, portfolio management/multi-asset allocation