RT Journal Article SR Electronic T1 Selling Africa to the World JF The Journal of Private Equity FD Institutional Investor Journals SP 27 OP 53 DO 10.3905/jpe.2000.319968 VO 3 IS 3 A1 Dawn Sylvester A1 Fuad Egeli YR 2000 UL https://pm-research.com/content/3/3/27.abstract AB Africa is one of the largest geographic frontiers for private equity investors: a virgin emerging market. With 613 million people and an average growth rate nearing 4%, it is a continent of colossal economic potential - but also overwhelming risk. Private equity investors see opportunity in the face of such uncertainty in Africa, just as they sought opportunity in the once-uncertain markets of Asia or that “cottage” industry later to become the Internet. Many investors welcome the challenges Africa has to offer, and the returns are there for the taking.