User profiles for E. R. Gray

Eleanor Gray

Biofidelity Ltd (ex-University College London)
Verified email at biofidelity.com
Cited by 1519

Managing corporate image and corporate reputation

ER Gray, JMT Balmer - Long range planning, 1998 - Elsevier
The concepts of corporate reputation and corporate identity represent a relatively new and
supplemental lens through which top management can address the strategic issues facing …

Corporate brands: what are they? What of them?

JMT Balmer, ER Gray - European journal of marketing, 2003 - emerald.com
This article examines the nature, importance, typology, and management of corporate brands.
Argues that in making a distinction between corporate brands, corporate identities, and …

Corporate identity and corporate communications: creating a competitive advantage

JMT Balmer, ER Gray - Corporate Communications: An International …, 1999 - emerald.com
… , corporate identity is the reality and uniqueness of an organization which is integrally
related to its external and internal image and reputation through corporate communication Gray

Corporate identity and corporate communications: creating a competitive advantage

JMT Balmer, ER Gray - Industrial and commercial training, 2000 - emerald.com
Recent environmental trends are forcing senior managers to give greater import to corporate
identity and corporate communications. They are discovering that conventional methods of …

Spin-enhanced nanodiamond biosensing for ultrasensitive diagnostics

…, L Bezinge, HD Gliddon, D Huang, G Dold, ER Gray… - Nature, 2020 - nature.com
The quantum spin properties of nitrogen-vacancy defects in diamond enable diverse applications
in quantum computing and communications 1 . However, fluorescent nanodiamonds …

The nature and management of ethical corporate identity: A commentary on corporate identity, corporate social responsibility and ethics

JMT Balmer, K Fukukawa, ER Gray - Journal of business ethics, 2007 - Springer
In this paper we open up the topic of ethical corporate identity: what we believe to be a new,
as well as highly salient, field of inquiry for scholarship in ethics and corporate social …

The venture development processes of “sustainable” entrepreneurs

DY Choi, ER Gray - Management Research News, 2008 - emerald.com
Purpose – The purpose of this paper is to examine the venture development processes (or “entrepreneurial
processes”) of “sustainable” entrepreneurs, ie entrepreneurs who create and …

Platinum nanocatalyst amplification: redefining the gold standard for lateral flow immunoassays with ultrabroad dynamic range

CN Loynachan, MR Thomas, ER Gray, DA Richards… - ACS …, 2018 - ACS Publications
Paper-based lateral flow immunoassays (LFIAs) are one of the most widely used point-of-care
(PoC) devices; however, their application in early disease diagnostics is often limited due …

SMR Forum: Corporate image--An integral part of strategy

ER Gray, LR Smeltzer - Sloan Management Review (pre-1986 …, 1985 - search.proquest.com
Gray holds the BA degree from Hofstra University and the MBA and Ph.D. degrees from the
Gray, he is coauthoringa textbook on principles of managoment to be published in 1987. …

Mapping the interface between corporate identity, ethics and corporate social responsibility

K Fukukawa, JMT Balmer, ER Gray - Journal of Business Ethics, 2007 - Springer
This special issue of the Journal of Business Ethics represents the first collection of articles
that scrutinizes the interface between business ethics, and corporate identity. Gray and …