Effectuation represents a paradigmatic shift in the way that we understand entrepreneurship.
Since its introduction, however, few researchers have attempted to empirically test …

Reflecting on the 12 works that compose this special issue, we are struck by the
distinctiveness of effectuation as a theory native to the domain of entrepreneurship. While …

Entrepreneurship, long neglected by economists and management scholars, has made a
dramatic comeback in the last two decades, not only among academic economists and …

This study examines the role of passion among entrepreneurs. In particular, the authors
integrate identity theory with the literature surrounding passion to investigate the possible …

This study draws upon effectuation and causation as examples of planning‐based and
flexible decision‐making logics and investigates dynamics in the use of both logics. The …

Effectuation is a proposed new theory of entrepreneurship, with insufficient empirical testing
and critical analysis. Drawing on a new, comprehensive set of theory-building criteria …

How do people approach marketing in the face of uncertainty, when the product, the market,
and the traditional details involved in market research are unknowable ex ante? The authors …

The means with which entrepreneurs create and capture value can be difficult to get a
comprehensive picture of. Looking at the tools they use can offer insights, and in this context …

This paper explores previously discarded phenomena in the internationalization process
literature, namely the non-predictive logic of foreign market entry, and employs effectuation …

Uncertainty is central to entrepreneurship; however robust and generalizable findings that
explain the conditions in which uncertainty may impede [or promote] entrepreneurial action …